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Consultant, brand-builder, writer, cross-genre author, social activist and former SDL and Interbrand (Omnicom) director, de-fuzzing the internal comms; employee engagement; brand; organisation development and culture change fields. Champion of people with a passion for building sustainable brands from within. Promoter of a strategy that calls for partnerships between HR; Marketing and Comms. Shared parenting advocate and sports fan. Founder of the Bring Yourself 2 Work Fellowship and Elder Management Consultants. Clients very varied (from Deutsche Bank to Nuffield Health) and cover most sectors. Case-study-based books include Brand Engagement - How Employees Make or Break Brands (Palgrave/Macmillan 2007) and Brand Champions (Palgrave/Macmillan 2011). Currently writing the third in the brand trilogy (TBT), Brand Challenger. Children's books include the Legend of the Lost series about the Savage Changeling family and their series of heroic journeys to unite the magical and human worlds and save the planet. #HRFixer. Blogging Columnist at CIPD/People Management. ianpbuckingham67@gmail.com. View all posts by ianpbuckingham